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David Saidden is a leader in digital marketing and growth strategies with over 15 years of international experience across Europe and the Middle East. He is currently a Global Head of Mobile at TikTok/ByteDance, he oversees mobile product partnerships and development, driving strategic collaborations, product marketing, and innovation with global players such as Google, Meta, Telefonica, and Samsung.
His career path also includes roles at L’Oréal and Bain & Company, where he gained expertise in brand management, consulting, and leading multidisciplinary teams. Fluent in Arabic and English, David combines a strong strategic vision with a data-driven, impact-oriented mindset, and is deeply passionate about building meaningful brands that foster authentic connections with people.