A short guide to navigate this sultry summer of 2025.
Written by
Alessandro Spoto
Collaborators:
Anna Cittadoni
,
Luca Sartoni
Sparks
Each of us is ready to change the way we work. All it takes is an idea, a spark. Every two weeks, we ignite one for you.
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How do you decide whether to use one AI tool or another?
There would be many ways to do it, and different people would give you different answers, but we want to provide you with a simple framework, based on a dual axis: Context and Creativity.
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