Massimo Ciancabilla

Massimo Ciancabilla graduated from the Holden School in 2014, after obtaining the Master's degree. He later graduated in Communication Sciences at the University of Bologna, focusing on storytelling and the semiotic theory of narrative, with a thesis focused on the analysis of new advertising trends according to the approach of Umberto Eco. He worked in the Feltrinelli Group dealing with brand identity and brand awareness.

Today, he collaborates with Holden School as a Brand Strategist and Trainer, and collaborates with some communication agencies as a creative and advertising copywriter. The latest campaign she wrote was that of Uber, which received the Mediastar 2022 award for copywriting.